Rewards Programs: Addictive but Lucrative

Obsessive at First

Whenever I see a new reward program at a place, I am interested in it easy to be obsessed. I try to learn all the details and restrictions. The original Starbuck's rewards program was great for me. It allowed you to get free rewards for buying anything and since I mostly purchased regular coffee while at school it allowed me to accrue rewards for other more expensive drinks. Now the program is based on the amount of money you spend, but I am still hooked. Looking for bonuses and participating to get free rewards although not nearly as lucrative for me.

The Real Draw

The reason Starbucks rewards is appealing is that it offers elite levels like a frequent flyer program. It makes you want to strive to maintain your gold level. It makes you feel like you have joined this elite club which is for the most part artificial. You do receive extra benefits, but you most certainly do pay for it by purchasing things more frequently. Many airlines do precisely the same thing by making you feel less important unless you are a part of their programs. They can be lucrative, but also cause some people to make extra flights just to maintain their level in the program. I still love this programs but also realize you have to look at what you are getting for your efforts.